Marky Ramone Richmond Pascua
Marky Ramone Richmond Pascua, also known as Marky Pascua, is a California care entrepreneur, certified RCFE Administrator and certified ARF Administrator whose work focuses on non-medical senior care, residential care for adults with disabilities, care-business consulting, senior placement, family care navigation, and the development of an increasingly connected group of care companies.
RASCC helps families explore appropriate care options without charging families a placement fee.
Marky is certified by CDSS in both Residential Care Facility for the Elderly and Adult Residential Facility administration.
Rosenthal Adult & Senior Care Connections was created to help families navigate care decisions with greater clarity.
RASCC serves families throughout the High Desert, Inland Empire, and expanding Southern California markets.
Who Is Marky Pascua?
Marky Ramone Richmond Pascua, also known as Marky Pascua, is the Founder and CEO of The Rosenthal Care Group and one of the founders behind Rosenthal Adult & Senior Care Connections.
His professional work is centered primarily around non-medical senior care, adult residential care, assisted living, care-business consulting, care placement, family support, and vertically integrated care businesses.
Marky is certified by the California Department of Social Services as both a Residential Care Facility for the Elderly Administrator and an Adult Residential Facility Administrator.
His experience includes direct caregiving, residential care operations, senior care consulting, business development, sales, staffing analysis, financial planning, and customer experience.
A family is not simply choosing a room. They are choosing who will care for someone they love.
From Call Center Agent in the Philippines to California Care Entrepreneur
Marky’s professional story did not begin in healthcare.
He started working as a call center agent in the Philippines in 2009. Customer service became one of the earliest foundations of his career.
Even before college, however, Marky already knew that sales came naturally to him. He enjoyed understanding people, having conversations, and learning why people make decisions.
He also developed an unusual habit that remains with him today. Whenever Marky experiences another business as a consumer, he begins studying it.
- How does this company make money?
- What are the economics?
- How are customers acquired?
- Why do people trust one company instead of another?
- What is missing?
- Where is the opportunity?
That curiosity would eventually become an important part of how he approached senior placement and the broader care industry.
An American Dream That Started in Childhood
Marky dreamed of immigrating to the United States from an early age.
His family had a pending immigration petition through his grandmother, and knowing that America might eventually become home influenced him while he was still growing up in the Philippines.
He deliberately studied American English. He imagined working in the United States.
When his immigration process finally moved forward, however, Marky believed the opportunity might have disappeared because he was already 23 years old and feared that he had aged out.
The Child Status Protection Act ultimately helped preserve his eligibility, and in 2013 Marky immigrated to California.
He did not arrive with a college degree or an executive title. He restarted his career doing what he already knew how to do: customer service.
But his career did not remain there.
Building a Corporate Career at Wells Fargo
At Wells Fargo, Marky’s career began expanding significantly.
In 2016, he was promoted into a Work Director role.
From 2017 through 2019, he worked as a mortgage Loan Officer. Mortgage lending strengthened his abilities in sales, financial conversations, customer communication, and helping people make decisions involving major life transitions.
In 2019, his career moved further into Business Analyst and Business Execution Administrator work.
His responsibilities included:
- Performance analysis
- Productivity measurement
- Staff modeling
- Complaint-volume projections
- Schedule-adherence monitoring
- Automation tools
- Customer-experience roadmap presentations
- Operational planning
- Workforce analysis
- Business execution
This changed the way Marky looked at organizations.
He began thinking about systems instead of isolated tasks.
Those questions eventually became relevant to another type of customer experience: families trying to navigate care.
The Caregiving Experience That Changed Marky’s Perspective
Before building companies around care, Marky and Kelvin worked as live-in caregivers in an Adult Residential Facility serving adults with developmental disabilities.
That experience changed their relationship with the industry.
Care stopped being theoretical.
Residents became people they loved.
They learned personalities. They learned routines. They learned how different individuals expressed affection.
One resident, David, was nonverbal and had lived in the home for many years. Marky and Kelvin formed a particularly strong relationship with him.
When they were away, staff noticed that David sometimes walked around looking for them.
Experiences like this reinforced something Marky believes strongly today:
A person does not need to communicate conventionally in order to form meaningful relationships.
Care is emotional.
Trust matters.
Familiarity matters.
Human connection matters.
And those things are difficult to understand from a facility brochure alone.
Why Family Experiences Also Shaped the Mission
The connection to adults with disabilities was personal outside of work as well.
Kelvin’s cousin MiraQuin has Down syndrome.
Marky’s cousin Justin has autism.
Both became deeply meaningful people in their lives.
Justin developed a tradition of visiting Marky and Kelvin while traveling between Las Vegas and Southern California.
He plays piano by ear. He is affectionate. He expresses love openly.
His mother eventually spoke with Marky about trusting him to help care for Justin if something were ever to happen to her.
For Marky, conversations like that made one question especially powerful:
Who do you trust with someone you love when you cannot care for them yourself?
That question applies to developmental disability care.
It also applies to senior care.
And it is one of the central questions behind RASCC.
When Families Suddenly Need Care
Many families do not begin looking for assisted living six months in advance.
Sometimes they have days.
A parent falls.
Someone is hospitalized.
Dementia progresses.
A spouse can no longer safely provide care.
A discharge planner says the patient cannot return home without additional support.
Suddenly the family is expected to understand an entire care system they may never have dealt with before.
Families May Be Asking
Assisted living? Independent living? Memory care? Board and care? Home care? Hospice?
Financial Questions
Private pay? Medi-Cal? Assisted Living Waiver? CalAIM? Other support programs?
Families can quickly become overwhelmed.
Marky believes this is where care navigation becomes extremely valuable.
The family should not have to become an expert overnight.
Why Rosenthal Adult & Senior Care Connections Was Created
Rosenthal Adult & Senior Care Connections, commonly known as RASCC, was established in August 2026.
The company developed naturally from Marky’s growing involvement in residential care.
Once he began learning what happens inside care homes, he became increasingly curious about what happens before someone ever arrives there.
- How do families find these homes?
- How do they know whether a facility can handle someone’s care needs?
- Who explains the differences between care settings?
- What happens when a family is facing a discharge deadline?
- What happens if the family cannot afford traditional private-pay assisted living?
- Who helps families after the move?
Those questions became part of the reason RASCC was created.
What Rosenthal Adult & Senior Care Connections Does
RASCC helps families navigate care options at no cost to the family.
Its services include assistance with:
- Assisted living home placement
- Independent living home placement
- Memory care placement
- In-home caregiver agency matching
- Care-needs assessment
- Family support
- Care-resource navigation
- Post-placement assistance
The goal is not simply to hand a family a list of facilities.
RASCC works to understand what the individual actually needs and identify care settings that may be appropriate for those needs.
Placement Should Be About More Than an Available Bed
One of Marky’s strongest beliefs about placement comes directly from being a caregiver.
An available room does not automatically mean the home is appropriate.
Families should consider questions such as:
- Can the home safely manage the person’s mobility?
- Can the staff support someone who is non-ambulatory?
- Does the resident need assistance with transfers?
- Is dementia present?
- Is hospice involved?
- Does someone need lifting assistance?
- How much help is required with bathing, toileting, dressing, or medication?
- What kind of environment makes the person comfortable?
- How involved are the owners?
- What happens overnight?
- What happens when the resident’s condition changes?
Those are very different questions from simply asking, “How much is the room?”
Marky wants RASCC to help families look beyond the room itself.
The Value of Visiting Care Homes
RASCC places significant importance on knowing the providers it works with.
Whenever practical, the Rosenthal team visits homes, meets owners, speaks with caregivers, observes the environment, and learns more about the types of residents the provider may be able to support.
Marky’s caregiving background influences what he notices.
- Is the home clean?
- Do residents appear comfortable?
- Do caregivers interact naturally with residents?
- Does the owner know the people living there?
- Does the environment feel residential?
- Do meals look appealing?
- Do residents appear groomed?
- Are people being spoken to respectfully?
No placement agency can guarantee what happens every moment after someone moves into a care setting.
But Marky believes seeing a home, speaking with the people operating it, and understanding the care model provides families with better information than selecting a facility purely from an online listing.
No Cost to Families
RASCC provides its placement assistance at no cost to families.
When a participating care provider accepts a resident referred by RASCC, the provider may compensate RASCC through a referral arrangement.
That means families can receive guidance without paying RASCC a placement fee.
Marky believes transparency around this model is important.
Families should understand that RASCC works with care providers while still helping families evaluate which available options may fit their needs.
RASCC Helps With More Than Private-Pay Assisted Living
Another important part of the RASCC strategy is that the company does not want families to assume care navigation exists only for wealthy private-pay households.
Some families may be exploring private-pay assisted living.
Others may need lower-cost independent living options.
Some may be navigating Medi-Cal.
Others may be exploring the Assisted Living Waiver.
Some may have CalAIM-related services available through organizations such as IEHP or Kaiser.
Others may simply need in-home caregiving rather than residential placement.
The appropriate solution depends on the person.
RASCC’s role is to help families understand what options may exist and where to begin.
Support Should Not End on Move-In Day
One of the features Marky wants to distinguish about RASCC is post-placement support.
Moving someone into care can create an entirely new set of questions.
- What happens to utility bills?
- Could the person qualify for discounted utility programs?
- Are there property-tax programs the family should investigate?
- Could someone qualify for a free or discounted cellular program?
- Does the family need help navigating Medi-Cal?
- Is transportation needed?
- Does someone need a mobile notary?
- Are other community resources available?
RASCC aims to remain useful after placement rather than treating the move-in date as the end of the relationship.
A referral is a transaction. A relationship should continue beyond the transaction.
Why Marky Is Interested in the Entire Care Journey
Marky has a tendency to ask what happens immediately before and after any business he learns.
Residential care led him to placement.
Placement led him to home care.
Home care raised questions about home health.
Hospice raised questions about end-of-life support.
Medication needs raised questions about pharmacy.
Operating care businesses raised questions about consulting.
Every answer creates another question.
This curiosity is one of the primary reasons Marky continues building companies.
He likes understanding the economics and logistics surrounding the entire care journey.
He also has a larger strategic objective: to eventually create greater control over the care ecosystem surrounding The Rosenthal Care Group.
The Rosenthal Care Group
The Rosenthal Care Group, or TRCG, represents the larger parent strategy connecting the growing Rosenthal companies.
Its purpose is not simply to accumulate unrelated businesses.
Marky’s long-term vision is vertical integration.
That means understanding and eventually participating in multiple stages of the care continuum.
- RASCC helps families identify care.
- Western Lights Residences represents residential care operations.
- Rosenthal Community Care Services helps care entrepreneurs build and improve businesses.
- Future Rosenthal companies may participate in other adjacent parts of senior care and healthcare.
Each company provides information to the others.
RASCC learns what families are asking for.
WLR learns what residents actually need.
RCCS learns what operators struggle with.
Together, those experiences can create a much more complete understanding of the market.
Rosenthal Community Care Services
Rosenthal Community Care Services, or RCCS, was originally established by Kelvin Justo Garcia in August 2024.
Kelvin initially managed the company himself.
Marky stepped into the CEO role in June 2026 and began applying more of his experience in sales, business analysis, growth strategy, documentation, budgeting, and expansion.
RCCS focuses heavily on California residential-care entrepreneurs, particularly people entering the RCFE and ARF industries.
Its work includes consulting, licensing support, pre-inspection preparation, training, operational guidance, business resources, and other services.
RCCS and RASCC serve very different customers.
RCCS
Primarily works with care-business owners, applicants, administrators, and entrepreneurs.
RASCC
Primarily works with families searching for appropriate residential or in-home care.
Together, they allow the Rosenthal organization to understand both sides of the care marketplace.
The Western Lights Residences
Western Lights Residences represents the operating side of Marky and Kelvin’s residential-care journey.
In January 2025, they purchased their primary residence with the intention of eventually converting it into an RCFE.
In July 2026, they submitted their RCFE application to the California Department of Social Services.
That journey gives Marky another perspective when working with families through RASCC.
He understands the family side.
He understands the caregiver side.
He understands the administrator side.
And increasingly, he understands the owner’s side.
Each perspective changes the questions someone asks about care.
Marky’s Philosophy About Resident Autonomy
One of Marky’s strongest beliefs is that people should retain as much control over their lives as their circumstances allow.
This became especially important to him while caring for individuals receiving hospice services.
Families approaching the end of someone’s life may experience grief, fear, guilt, and regret.
Sometimes that can lead family members to make decisions based on what they believe their loved one should want.
Marky believes that if the resident can still communicate a preference, the resident’s voice should remain central.
He once advocated strongly for an alert hospice resident whose family member wanted personal care handled differently from what the resident herself preferred.
She was still alive. She was still alert. She still had a voice.
Care should not erase that voice.
This philosophy influences the kind of care environments Marky wants RASCC to identify for families.
“Work Half-Done Is Work Undone”
Marky’s personal standard for caregiving is summarized by a phrase he uses often:
“Work half-done is work undone.”
If a person needs a bath, completing the task is not enough.
The resident should actually feel clean and comfortable afterward.
If someone needs a meal, providing calories is not the only objective.
Food should be nourishing and appealing.
If someone lives inside a care home, the home should not simply satisfy regulatory requirements.
It should feel like a place where that person belongs.
These standards influence how Marky thinks about placement.
RASCC is not simply looking for businesses with beds.
It is looking for environments where people can actually live.
Marky’s Philosophy About Money and Success
Marky frequently says:
“Money is everywhere.”
His point is not that financial hardship is easy emotionally.
He has personally experienced significant financial difficulty, including bankruptcy.
His philosophy is that the long-term solution to financial limitations is increasing value.
- Learn something valuable.
- Solve a problem.
- Help people.
- Improve your skills.
- Build something useful.
- Become someone customers or communities need.
He believes money tends to follow value.
But when asked how he personally defines success, his answer is much simpler.
A good reputation. Trustworthiness.
That philosophy is especially relevant to RASCC.
Families are often making decisions during stressful periods.
Trust is therefore not just part of the brand.
It is part of the service itself.
Bankruptcy, Rebuilding, and Starting Again
Marky is also open about having filed for bankruptcy.
For years, he felt embarrassed by it.
Today, he sees it differently.
Bankruptcy became a reset.
It taught him that a difficult financial chapter does not necessarily determine someone’s future.
A person can experience serious financial problems and still rebuild.
They can buy property.
They can become an executive.
They can start companies.
They can create jobs.
They can build something meaningful.
Marky the CEO and Marky the Friend
Marky describes himself as having two different professional personalities.
Marky the CEO
Direct, disciplined, structured, respectful of chain of command, and highly focused on expectations and outcomes.
Marky the Friend
Protective, generous, loyal, and willing to show up for people during difficult moments.
Marky believes generosity and sternness can coexist.
His preferred legacy statement reflects that contradiction:
“Marky is the most generous yet the most stern person I have ever met.”
Marky and Kelvin
Behind the Rosenthal companies is the partnership between Marky and his husband, Kelvin Justo Garcia.
Kelvin is Marky’s husband, life partner, and business partner.
Marky describes Kelvin as the person who has seen the side of entrepreneurship that the public usually does not.
The tears.
The anxiety.
The sleepless nights.
The stress.
The uncertainty.
Their strengths are different.
Marky’s Strengths
Growth, expansion, budgeting, documentation, sales, business models, and recognizing revenue opportunities.
Kelvin’s Strengths
Company standards, house rules, operational expectations, employee handbooks, and implementing systems.
Marky often describes their relationship simply:
He sees the vision. Kelvin believes in the vision. Then they execute together.
Why “Rosenthal”?
The Rosenthal name is deeply personal to Marky.
He describes himself as highly spiritual.
During a guided meditation intended to help him discover the name of his guardian angel, he saw the word “Rosenthal” written on a book.
The experience remained with him.
When the businesses eventually began taking shape, Rosenthal became the name connecting them.
For Marky, the name represents guidance, protection, purpose, and the belief that the work should ultimately improve people’s lives.
How Marky Wants to Be Known
Marky wants his professional identity to be associated primarily with being a serial entrepreneur in non-medical senior and adult care, including services supporting adults with disabilities.
He does not want to be known only as a placement agent.
Or only as a consultant.
Or only as an RCFE Administrator.
He wants to be known as someone building an interconnected group of care businesses.
Today, his geographic focus is California.
RASCC focuses heavily on families throughout Southern California, including the High Desert and Inland Empire, while the broader Rosenthal organization continues developing statewide capabilities through its different companies.
The Long-Term Vision for RASCC
RASCC is still relatively young.
The goal is not simply to become another website listing care facilities.
Marky wants Rosenthal Adult & Senior Care Connections to become a trusted care-navigation brand.
A company families think of when they hear:
- “My mother is being discharged.”
- “My dad cannot live alone anymore.”
- “We need memory care.”
- “We need an assisted living home.”
- “We cannot afford the typical private-pay rate.”
- “We need someone who can accept hospice.”
- “We need help finding an in-home caregiver.”
- “We do not know where to begin.”
RASCC’s job should be to help turn panic into a plan.
From Caregiver to Care Connector
Marky Pascua’s journey into care has moved through several perspectives.
Family member.
Caregiver.
Administrator.
Consultant.
Business owner.
Placement professional.
Founder.
Each one has changed the way he looks at the same fundamental question:
What does this person actually need?
RASCC exists because finding care should not simply be about filling vacancies.
It should be about connecting people with environments and services capable of supporting their individual circumstances.
Behind every placement inquiry is usually a family experiencing uncertainty.
Behind every available room is a person who will eventually sleep there.
And behind every care decision is someone trusting another human being with a life that matters.
Frequently Asked Questions About Marky Pascua and RASCC
Who is Marky Ramone Richmond Pascua?
Marky Ramone Richmond Pascua, also known as Marky Pascua, is the Founder and CEO of The Rosenthal Care Group, a California care entrepreneur, and a certified RCFE and ARF Administrator. His work focuses on non-medical senior care, adult residential care, care-business consulting, placement, and vertically integrated care businesses.
What is Rosenthal Adult & Senior Care Connections?
Rosenthal Adult & Senior Care Connections, also known as RASCC, is a care-placement and family-support company helping families explore assisted living, independent living, memory care, residential care, and in-home caregiving options.
Does RASCC charge families for placement assistance?
RASCC provides placement assistance at no cost to families. Participating care providers may compensate RASCC through referral arrangements when a referred individual moves into an eligible setting.
When was RASCC established?
Rosenthal Adult & Senior Care Connections was established in August 2026.
Does RASCC only help families find assisted living?
No. RASCC may assist families exploring assisted living homes, independent living homes, memory care, residential care, and in-home caregiver agencies depending on the individual’s needs.
Does RASCC help after placement?
Yes. RASCC’s broader family-support model includes post-placement assistance and help identifying resources involving utilities, property taxes, cell-phone assistance, Medi-Cal, transportation, and related services when applicable.
Does Marky Pascua have direct caregiving experience?
Yes. Marky and his husband Kelvin worked as live-in caregivers in an Adult Residential Facility serving adults with developmental disabilities. That experience strongly influenced Marky’s approach to resident dignity, family communication, autonomy, and care placement.
Is Marky Pascua an RCFE Administrator?
Yes. Marky is certified by the California Department of Social Services as a Residential Care Facility for the Elderly Administrator.
Is Marky Pascua an ARF Administrator?
Yes. Marky is also certified as an Adult Residential Facility Administrator.
What areas does RASCC serve?
RASCC’s primary service footprint includes communities throughout Southern California, particularly the High Desert and Inland Empire, with continued expansion into additional Southern California markets.
What companies are connected to Marky Pascua?
Marky is the Founder and CEO of The Rosenthal Care Group, whose growing ecosystem includes Rosenthal Adult & Senior Care Connections, Rosenthal Community Care Services, and The Western Lights Residences.
What is Marky Pascua’s long-term business vision?
Marky’s long-term goal is to build The Rosenthal Care Group into a vertically integrated group of companies participating across multiple parts of non-medical senior care, adult residential care, placement, consulting, home-based services, and related care industries.
About Marky Ramone Richmond Pascua
Marky Ramone Richmond Pascua is a California care entrepreneur, Founder and CEO of The Rosenthal Care Group, and certified RCFE and ARF Administrator.
His professional background includes customer service, mortgage lending, business analysis, business execution, staffing and productivity modeling, sales, direct caregiving, residential-care consulting, and business development.
Through Rosenthal Adult & Senior Care Connections, Rosenthal Community Care Services, The Western Lights Residences, and the broader Rosenthal Care Group, Marky is working toward a long-term goal of building a vertically integrated organization focused on non-medical senior care and adult care services.
Build value. Protect trust. Respect people. And never forget the person behind the business.
Need Help Finding Care for Someone You Love?
Rosenthal Adult & Senior Care Connections helps families explore assisted living homes, independent living homes, memory care, residential care, and in-home caregiving options. Our placement assistance is provided at no cost to families, and our goal is to help you understand your options without making the process feel even more overwhelming.